Category Archives: Advantages of Landline Phones

Vodafone has Scrapped Separate Line Rental Charges for Strategic Reasons

vodafone scrap separate line rental

Vodafone has scrapped separate charges for line rentals. This is one of the strategic moves by the company. This strategic move clarifies Vodafone’s intentions to seek solid ground against some of their rivals to get firmly established as the UK’s leading broadband service provider.

Following the footsteps of BT, Virgin Media and the rest of its fierce competitors, Vodafone focused on increasing its consumer base to millions by launching a fixed line broadband service in the month of October. Citing concern about all of the established broadband service providers misusing traditional landline pricing structure with the objective of reducing a price rise to small print, the company has taken the initiative to be the first to abandon line rental charges. Vodafone is consistently responding to all of the consumer groups, government, and regulators in this regard through phone calls and e-mails.

There are several solid reasons behind this initiative taken by Vodafone. Let’s take a good look at all of these reasons one by one.

  • Broadband users were not able to work out the total cost of broadband service.
  • Broadband is the most important telecom service for users.
  • Vodafone broadband will be affordable and fast as compared to its industrial rivals.
  • Vodafone wants to increase its broadband consumer base to millions.

Let’s throw some light on all of these reasons to understand Vodafone’s intentions to scrap separate charges for line rentals.

  1. Broadband users were not able to work out the total cost of broadband service:

ASA (Advertising Standard Authority) conducted a research and found most of the broadband subscribers find it difficult to work out the total service cost. It was mainly because of marketing materials. According to Three Quarters, the information regarding the following was found totally unclear:

  • One-off and on-going costs
  • Introductory offers
  1. Broadband is the most important telecom service for users:

This initiative taken by the Vodafone has clarified that users prefer landline just for hassle-free internet services. Almost 45% of it’s users rated access to high quality broadband services as a main reason to subscribe for landline services, confirms Offcom’s recent research.

  1. Vodafone broadband will be affordable and fast as compared to its industrial rivals:

The company aims to provide affordable broadband services to the landline users only at the cost of £25 whereas mobile subscribers will not have to pay more than £18. Most importantly, this billing will be without any kind of recurring charges. The contract will be for one and half years. Vodafone intends to ensure top speed internet access for all of the subscribers at 76 megabits per second. This plan will not cost users more than £28. And it will be almost £332 less than what BT is offering for one year.

  1. Vodafone wants to increase its broadband consumer base to millions:

Looking at the consumer base of companies like BT (9.1 million), Sky (6 million) and Virgin Media (4.8 million), Vodafone’s think tank needs to put their heads together and do some serious thinking to come up with a solid strategy to catch up with them in the broadband industry.


This move will surely provide relief to all of the subscribers. As for Vodafone, let’s see which way the wind blows.

The Unparalleled Features of Landline Phones

 Landline Phones

Wireless phones offer you convenience, letting you talk from virtually any location. However, landline phones still provide some advantages compared to wireless phones which should make you hesitate if you are considering discarding them. What many people do not realize is that mobile phones can’t provide all the advantages of landline phones and therefore, a combination of landline and wireless phone use may be the right decision for you to make.

We all have been using landlines phones for years for all the obvious reasons. We know that they are tried and tested. While there are many aspects of a landline phone to keep you holding on to it, a few of them simply remain unparalleled even in today’s times.

  1. Strong Reliability: Many of us have faced the problem of an important call getting dropped, mid-sentence, due to a poor cellphone signal. Many a times, we face the embarrassment of not being able to respond to a business communication or the failure to address a family problem on a call. Whatever it is, home phones do not leave you in the lurch that way because they do not run on a wireless connection. The clarity on a landline phone is unbeatable and connectivity, unquestionable.
  1. Local Tracking and Help: If an emergency call is made from a home phone, the 911 dispatch centers can find the exact address from where the landline call originated. The problem seems small at the surface but is actually not. In emergencies where someone needs assistance because they are having a heart attack in their apartment, even if the dispatch center nails their cellphone’s location, it won’t make out which floor the patient was calling from.
  1. Functional without Charging: In the case where you miss putting your phone on a charger, it might not be able to make a call the next time you pick it up. The device could ditch you right when you need it the most. Many of us forget to plug in our devices during our busy routines. In such times, we are grateful for our landline phones that always are ready.

So, if you’re thinking of going without a landline phone, remember that you might miss it from time to time. Working solely on a mobile connection might help you with a bit of cost saving, but could also cost you your safety, work efficiency and network coverage.