What Makes Landlines a Preferred Choice for Businesses?



It doesn’t matter how quick and efficient the technology, cell phones seem to still lag behind in delivering certain aspects that are critical to business communication. A primary reason for this is that businesses largely rely on landline usage so as to establish user identification, offer clearer communication and guarantee a sustainable life on the device that does not need repetitive battery charging.

A landline communication may be slower if compared to the speed and quickness of its new-age media counterparts, such as email, messaging, and social media. However, it has certain unique benefits that cannot be overlooked. The benefits drawn from using landlines easily surpass the few limitations it has. In the impersonal world we live in, landline phones that help establish urgent business connections with a prospective client or partner through voice, are still very important business resources.

Talking with someone via the telephone is indeed not as efficient as talking with someone face-to-face. For situations where a distinct face-to-face meeting cannot be conducted, a phone call is the most befitting way to obtain an immediate, direct response. With various other forms of communication, for example, texting or email, you typically leave a message and hope for a quick response. Often, such messages tend to get delayed due to various reasons and can turn into a stressful situation if a business problem needs to be addressed immediately.

The teleconferencing feature that is offered by landline telephones nowadays is a provision that has surpassed the barriers of traditional two-way communication on a telephone. It draws people closer from across the organization and hailing from different geographical locales at minimal cost. Such features have tremendously helped save crucial time and resources of organizations. When used along with the feature of video conferencing, such calls bring the essence of a personal meeting to the communication when presentations are viewed, questions are turned via the Internet and answers are shared among a number of people attending the call.

While many useful features suggest that landlines preferably be used more extensively in organizations and offices, the above mentioned are some of the benefits that stand above cell phones.

Top Management Changes in AT&T, Sprint and Verizon




The telecom giant AT&T is reported to have made some big shifts in its top management recently. It recently promoted Lori Lee to the position of CMO. Lee is soon to replace Cathy Couglin, a 35-year old AT&T veteran who had been handling the top marketing position for the past eight years.

As reported by Ad Age, Lee, who previously served as the company’s EVP working in its Home Solutions Division, is anticipated to boost the company with the required motivation and fire while the company prepares to push itself into new markets through its latest acquisition of Nextel Mexico and as it readies itself to close on its DirecTV acquisition.

Ad Age’s Data Center said in 2012 that AT&T spent the most on ads, totaling $1.56 billion in measured media–more than Verizon, Chevrolet, McDonald’s and Toyota.

While Lee will take over the current role of Coughlin, Coughlin herself will continue to be associated with AT&T serving as a consultant for Chairman and CEO Randall Stephenson. In 2013, FierceWireless named Coughlin one of the industry’s most influential women owing to her role as an advocate for attracting women increasingly into careers related to engineering, science, technology, and math.

David Christopher will remain CMO of AT&T Mobility. Christopher recently shared his views with FierceWireless about competition in the U.S. wireless industry as well as the company’s focus on the connected car, the connected home and growing its M2M business.

AT&T isn’t the only telecom company reorganizing its top marketing job. Sprint was also reported to announce last November that CMO Jeff Hallock was leaving the company at the end of the first quarter in 2015, although the company has not yet announced as to who will be replacing him in that role. Even Verizon, for that matter, named Diego Scotti last October as the one who would be taking over a newly created position of EVP and CMO for Verizon Communications.